BoConcept Celebrates 65 Years in Business with Renewed Focus on Industry Innovation

Global Furniture Franchise Builds International Growth Momentum As It Celebrates Anniversary Milestone

Since its founding in 1952, BoConcept, the Danish-founded global retail furniture franchise, has built a reputation as a leader in high-quality craftsmanship combined with functionality and simplicity. Now with nearly 300 locations across 60 countries, the brand is a top player in the global furniture industry and continues to find innovative ways to provide consumers with stylish, customizable designs for their spaces.

To celebrate its 65th year in operation, the brand recently released a special anniversary collection of furniture inspired by its wildly successful Adelaide dining chair. The collection extends the Adelaide’s Nordic expression of simplicity into other parts of the home with a sofa, a living chair, a coffee table and a barstool.

“Despite our brand’s longstanding legacy, our looks are more modern and progressive than ever before,” said Steen Knigge, Director of U.S. Marketing for BoConcept. “Our design concepts continue to push the boundaries of innovation and functionality and we’re excited to celebrate this milestone anniversary by offering a new collection to our fans around the world who create their own unique spaces with our fashionable and functional products.”

BoConcept’s dominance in markets across Europe and Asia has laid the groundwork for the rapid expansion plan now underway into the critically important and competitive U.S. market. The recent launch of a popup location in New York City’s trendy SoHo neighborhood and the upcoming opening of a new flagship store on New York City’s famed Madison Avenue are key steps in the brand’s aggressive push for new market share across the country.

“As we expand our U.S. footprint, we look forward to bringing the progressive Danish design heritage that we have spent decades perfecting to even more cities,” said Knigge. “As we grow, our goal will remain the same: to create elegant, sophisticated designs, customized for each of our customers’ unique needs.”

Through its franchise business model established in 1993, BoConcept sets itself apart in the industry by offering unparalleled support to its operators. From store opening to design planning, visual merchandising and local marketing, franchisees have a true corporate partner. Franchisees also receive access to BoConcept University, an online education program designed to ensure rapid operational success. The brand remains focused on partnering with driven, entrepreneurial-minded franchisees that are interested in sustainable multi-unit growth.

“This is a pivotal time for the BoConcept brand,” Knigge said. “We are in the perfect position to scale the brand more effectively than ever before through strong franchisees ready to build on our long legacy of international success.”